Affiliate programs is one of the popular ways to monetise traffic that comes to a website. The traditional methods of Internet advertising used to be about placing banners and ads. Publishers would make money from impressions that they generate on these banners, while advertisers had the opportunity to expose their products to a global audience almost instantly. Yet, it is not really the perfect solution when it comes to selling goods. The affiliate programs are much more effective at both ends of the business.
Among the several hundred names that are available out there, admitad has been able to gain a segment for itself. Armed with a large number of publishers and business models, this network offers a solution for advertisers to reach out to a global audience. The network also facilitates the publishers to earn money by concentrating their visitors to an advertiser's site. Launched in 2010, admitad is a network with more than 1500 advertisers and close to 600,000 publishers under its belt.
As a result, admitad is now regarded as one of the worldwide leaders when it comes to affiliate marketing. The key strategy of the company is to prefer advertisers with a modern outlook and who are ready to adopt the latest strategies. The benefits enjoyed by an advertiser are quite significant at admitad compared with other networks.
The company claims to have more than 450,000 ad spaces on the Internet. The advertisers get direct contact with some of the top publishers so as to promote the products in a better way. In such an instance, the advertisers are free to come up with exclusive terms with a specific publisher. At all levels, the advertiser gets access to reports that her father and transparent. All the statistics will aim to a detailed insight into the visitor behaviour.
The publisher too stands to benefit from a long list of tools, statistics, and reports designed to give more insight. The tools can be used to increase the conversion rate, and this will result in greater revenue for the publisher considering that they are gaining access to more than 1500 advertisers through the network. The payments are processed on a weekly basis and almost all major currencies are supported.
The partner programs accepted at admitad belong to different niches and verticals. Online shops have the biggest representation in the advertiser category, while the likes of tourism, travel, online games, finances, and online services are also represented quite well. Among the plethora of options available at this network, there are some key business models employed. They are:
Cashback – This is about providing visitors with an incentive in order to purchase a product that the advertiser’s store. Some of the incentives include rewards, loyalty points, services, and even cashback.
Social media – Using the power of social networks and the list of followers to come up with targeted ads, creating groups to bring new subscribers, and get into popular groups in order to increase the brand image.
Banner Ads – The website can be used to display banners that display content related to the advertiser so as to increase traffic to the latter. Clicking the banner is the tool used to drive traffic to the advertiser.
Email Marketing – Advertisers will be able to reach targeted users through mass emails which contain information about the advertiser's product and a link back to the advertiser.
Content projects – Among the new age ways to increase traffic for an advertiser, this is all about coming up with content for a blog or a website. This in turn would result in the advertiser's brand getting more exposure on the search engines, while also receiving traffic from the website or blog.
Coupons and deals – Discount sales are a technique to bring in new clients to an advertiser. It has been one of the oldest techniques in order to come up with traffic on the Internet. Coupons are still relevant today and it is possible to bring in automation into this process.
The presence of varied niches and verticals at admitad mean that a publisher can take advantage of a large variety of traffic source options. Some of the traditional traffic source means like pop-up ads and click under ads are heavily represented, while modern techniques like the social media traffic sources and SEM traffic sources are also gaining a lot of popularity. Some of the less represented traffic sources – but which still have an impact in the overall options – all the brand-bidding, email marketing, and incentives.
The network provides a large number of tools in order to assist in the traffic and lead generation process. Publishers are empowered with several tools like deeplink generator, coupons, ad server, Link checker, retag, product feeds, and domain parking amongst others. Some of the top tools available for the publisher are:
Deeplink Generator – This happens to be one of the basic tools available for the publisher and it helps them drive traffic by coming up with affiliate links that would redirect the traffic to the webpage of the advertiser while being as discreet as possible.
Ad Server – A crucial element in the world of online advertising, this tool can be used to shift the banners. It can also choose the ones that are ideal for the customer. Since it manages to rotate efficiently, it makes better use of the ad space.
Link checker – There is a greater chance of error in the case of links and this tool helps avoid those errors by making the publisher about the need for changes. Tracking links need to be checked often in order to avoid the actions not being logged.
The advertiser is also granted a large set of tools so as to optimise their business and expand using the affiliate network. The tools for the advertiser focus on increasing the sales and providing better look at the statistics. Some of the top tools are:
Product Feeds – admitad receives a regular update with regard to the product feeds of the advertiser using this tool. As a result, admitad can then update the publishers regarding the latest products which will help increase their sales.
VECHAT – An automated chat tool which recognises the potential exit of a customer and initiates a chat that would try to keep them. The artificial intelligence will also be able to interact with the visitors by providing them with answers to their queries.
Recommendations – This is a great tool to increase the duration of a visitor and the total pages that they may view during their stay. Recommendations are used to provide similar accessories for products that would fit the advertiser.
A key element in the world of affiliate marketing happens to be statistics, as it would determine the success or failure of an advertising campaign from an advertiser's point of view. Meanwhile, it would also represent the revenue or the potential revenue for a specific campaign or a tool. As a result, Admitad takes great care when it comes to providing comprehensive reports to both ends of the business.
The publisher gets their hands on clear, comprehensive, and huge amount of data which would be useful on a number of fronts. It would help the Webmasters analyse the impression and click statistics of each advertising campaign. There is a great amount of detail offered in the stats, and they can be exported in other formats for the convenience of the webmaster. For example, the Webmaster can choose to export those statistics into Excel or a similar program for even better research. The data can also be included into the system using API tools.
The report in the case of an advertiser will aim to provide information about the users who have been accessing the site. Plenty of information about the user like location, IP address, system data, and much more are provided to the advertiser. Even data that may seem insignificant – like the resolution of their screams or the kind of devices used to access the site – may also be provided.
Support at Admitad is taken care of by a comprehensive FAQ section which should be more than sufficient for any issues or knowledge required during the various stages of usage. Yet, users who feel the need for even greater support may write to the company to address the queries.