Ikea is one of the world leaders when it comes to furniture, home accessories, and kitchen appliances. Began in 1943, this Swedish company has grown incredibly over these last two decades and is now serving in more than 400 locations around the world. Ikea has held the position as the largest dealer of furniture for the last decade. Due to its great brand image and popularity around the world, Ikea does not run affiliate program as such.
A huge factor behind the growth of Ikea has been the enormous product range available at the stores. Ikea has become synonymous with everything related to furniture. After having initially started out as a furniture store that provided do-it-yourself (DIY) kits, Ikea now offers everything like mattresses, cookware, lighting, laundry products, solar panels, and even wireless charging products.
Some of the most popular products at the brand include mirrors, rugs, chest of drawers, bookcases, frames, shelving units, and PAX wardrobes. Apart from being able to provide a huge arsenal of products, Ikea also happens to be a great place for getting items for a newly constructed house. Ikea provides the option of being able to buy room-themed products in one go. Aside from catering to the requirements of the customers, Ikea also manages to provide ideas. These can be seasonal, room-themed, or occasion-based.
Ikea does not offer an affiliate program which can help Internet marketers earn commissions via referrals. However, there is a possibility that Ikea will provide such options in countries where it does not have a huge presence. Ikea is extremely popular in North America and Europe, but it has less of a presence in Asia. A few years ago, Ikea used to provide affiliate programs for United States but it has since been closed down. However, the opportunity to join as an affiliate with Ikea remains with the company rapidly expanding to new countries.
The biggest advantage of working as an affiliate with Ikea would be providing customers with the opportunity to access a huge list of products. As one of the most valuable brands in the world, Ikea may offer a one-stop solution to all furniture needs. Furthermore, the consumer will also benefit from getting ideas for new rooms. It is a factor that has helped Ikea tremendously over the years, and affiliates can also grow in a similar way. Even if it is not possible to join up as an affiliate with the company, Ikea does offer several franchising opportunities in various parts of the world.
Ikea customers come from different age groups, as the company covers almost every facet of the furniture world. Besides, there are also other products like solar panels that would appeal to a wider section of the audience. Ikea has a presence in several countries around the world, and this makes it ideal to access global audience.
The company has a presence in 49 countries in the world. Apart from being interested in the products offered by the company, there is also a greater amount of interest in the ideas or suggestions provided to enhance a space. The enormous popularity behind Ikea is the value-for-money that has come to be associated with the brand.