YouTube

About the advertiser

The largest content video resource in the world. Founded in 2005, is owned by Google. The company in every way promotes the development and implementation of new video formats, including 4K and 360-degree content, which can be viewed using a VR-headset.

Figures and merits

YouTube's audience is more than a billion users (almost a third of all Internet users on the planet).
Every day, users of the service watch the video in total more than 1 billion hours.
On the site there are roller-recorders, the number of views has exceeded 2 and 3 billion.
YouTube is blocked in some African and Arab countries.
In most countries of the world, there is a local version of YouTube, available in the language of the region or country (total 88 countries and 76 languages).

Main products

Videos, dedicated to all sorts of topics - from reviews of technology to clips, educational channels, blogs and other video content. And also paid subscription YouTube Red - for demonstration of commercials without advertising.

Features of work with the advertiser

• YouTube offers several forms of cooperation. For example, for owners of YouTube channels, the total number of video views for which is at least 10,000: YouTube helps monetize the videos by showing ads of various formats before / after / during the viewing.
• Registration in the YouTube Partner Program, as a rule, takes several days (the channel is checked for compliance with the rules, as well as the requirement for a minimum of 10,000 views).
• For the authors of the video, which regularly publish the videos, there are separate conditions for cooperation, depending on the number of subscribers and the total time of viewing the videos on the channel for the year.
• Traffic from YouTube is accepted by most other partner programs and offers.

Advantages of working with the advertiser

• You can become a YouTube partner in most countries of the world (including Russia, Ukraine, Belarus, Kazakhstan).
• If you are the owner of the channel, you can set the type of ads displayed, identify the videos in which you want to show it. This option of cooperation is suitable for those who produce videos infrequently (or puts on the channel videos of different subjects), but they are still popular.
• YouTube regularly makes newsletters for partners with updates to the terms of cooperation, tips for optimizing the work and other useful information.
• You can earn money on YouTube by embedding videos from this site on third-party sites (blogs, news, content sites and other resources).
• A partner can earn on YouTube with ad impressions or advertise their own sites / sites in such videos.
• In agreement with the advertiser, you can place direct advertising in the videos.

The target audience

According to YouTube statistics, users aged 18-34 years on this service watch video content sometimes even more often than any TV channel.