Groupon

Groupon is an American e-commerce service that offers convenience for customers with activities, goods, travel, and services from all over the world. The company was founded by Andrew Mason. He decided to create a platform to help consumers after having to begrudgingly cancel a contract in 2006. Initially named The Point, Mason used a web tool in order that it may spread awareness over social media and encourage others to gather around a cause and accomplish a goal.

While he was very passionate about this new pursuit, Mason’s efforts were unnoticed in Chicago. This changed after few of his social media supports decided that their cause would be to save money by rounding up others to purchase the same product. The Point then transformed into Groupon due to the original vision of a “group” organized to save money, or “coupon”. Groupon took off after users swarmed to a half-price discount at the Motel Bar in Chicago.

Groupon has become the popular source for discounted events, goods, and services. This electronic commerce company provides everything from vacation deals to social opportunities in cities all over the country. Groupon aims to make it easier for internet users to quickly access what they need while reaping the positive benefits of a discounted deal.

After its success with the Motel Bar discount deal in Chicago, the company decided to focus on aiming their efforts toward group buying. This was a smart decision as Groupon increased its staff to over 300. It grew in Revenue and Booking after climbing over $1 billion within two years. Groupon officially opened its doors in 2011 and has been a public business since then.

Since Groupon went public there have been much change to improve the brand and the quality of the customer experience. The company has rebuilt their website to a more user-friendly design compared to its original vision which was to showcase the deal for the day. After implementing these changes, the company has offered up to $5000 worth of “Groupon Bucks” to a random selection of customers.

Today the company is owned by Andrew Mason along with Eric Lefkofsky, and Brad Keywell.

Groupon Offers

Groupon offers the opportunity to earn big with various Groupon incentive programs. The Groupon Now app was launched in 2011 for smartphone and tablet users. After a simple click of the “I’m Hungry” or “I’m Bored” option, Groupon directed users to local discounts for that particular customers’ needs.

How To Start And Earn With Groupon

The Groupon VIP Membership program was founded in 2012 giving thousands of VIP customers the chance to find deals 12 hours earlier than those who were not members and expired deals.

The company has also launched Groupon MerchantOS which a resource for merchants that work with Groupon. The program includes products and tools, both of which reward the partner with Groupon Rewards, Groupon Scheduler for booking, and Groupon Payments. However, this service has ended in December 2015. When you get started, you are prompted to choose between two locations: North America and Rest of the World. The rest is intuitive and you'll be asked for business details, website details and account details.

Why It’s Profitable To Work With Groupon

Working with Groupon is extremely beneficial especially for those who own a small business or a budding brand. Groupon offers exclusive and hidden deals that make the items owners need much more affordable than retail prices. Groupon gives you the best in brand names at a fraction of the cost. Plus, you can earn up to 10% in commission on Groupon purchases and you get access to advances tracking. Oh, let's not forget about the 430,00 active Groupon deals which are available worldwide.

Who Is A Consumer Of Groupon Services & Products

Groupon has such a wide range of subscribers that they service. In order to understand its aim in order to achieve successful goal achievement, it has developed a target audience which includes single and married women between the ages 18-44 who are making at least $50,000 in yearly income. This group is Groupon’s targeted audience because they believe working class women are more than likely to use personal technology to shop for deals online.