A giant in the clothing retail industry, H&M is a Swedish multinational clothing company which sells fashionable clothing for men, women, and children. Founded in 1947 in Sweden, H&M has a focus on good-quality, sustainable fashion, and is the world’s second-largest clothing retailer, after Spanish Inditex, which is the parent company of popular brand Zara. As of 2016, H&M has over 4,500 stores in 68 markets across the world, and 161,000 employees globally. In addition, the company also has 43 online markets.
H&M offers fashion-forward clothing for men, women, and children. The brand is also known to collaborate with celebrities such as Beyoncé and The Weeknd for special collections. H&M encompasses multiple brands, including H&M Home, Monki, COS, & Other Stories, ARKET, and Weekday Cheap Monday. In addition to its regular offerings, the company also offers multiple deals, sales and promotional offers.
If you are an affiliate marketer with a focus on fashion and clothing and a website/blog which receives a significant amount of traffic, the H&M affiliate program could be a great fit for you.
In order to become H&M affiliates, aspiring marketers need to register themselves – the process is simple, and all that is required is your email address. Once this step is complete, marketers can move on to applying for the H&M affiliate program, and start promoting the retail giant’s products in exchange for commissions.
Affiliates of H&M can enjoy numerous benefits and advantages by signing up for the program. These include the following:
Generous commission rates – The H&M affiliate program offers marketers hefty commission rates which can go up to a whopping 7.47%. This is a significant amount in the apparel industry, and smart and savvy marketers stand to make a lot with a commission rate like this.
Working with a global brand – H&M is a world-renowned brand with a global presence. As an H&M affiliate, not only do you stand to develop and enhance your own brand, you will also find it easy to capture the attention of your target audience. The name H&M pretty much speaks for itself, all you have to do is craft a successful marketing strategy which will convert visitors and enable you to rack up with commissions.
H&M clothing is available worldwide, but the affiliate program is applicable for United States traffic only. Marketers can break this large geographical group into smaller segments on the basis of age, gender, and even profession. In addition, marketers can also choose to center their strategies on certain types of products, e.g. clothing for the workplace, winter outfits, fashionable children’s clothing, casual wear for men, etc. With the right strategy, marketers can win their target audience over in no time.