BankBazaar
Founded in 2008 in Chennai, India, BankBazaar is an e-marketplace which allows users to access and browse through rate quotes for various financial services by different banks, such as credit cards and loans, or other finance products such as insurance policies. From a small company with a team of just six people, BankBazaar has grown into India’s go-to website for comparing the services and products offered by multiple banks.
What Does Bankbazaar Offer?
As per its name, BankBazaar is an online marketplace where customers can search for and compare information on personal finance products, their eligibility for these products, in addition to obtaining instant quotes from a variety of banks. BankBazaar is available on both web and mobile platforms, and customers can use it to apply for personal loans, homes loans, car loans, savings accounts, credit cards, fixed deposits and mutual funds.
In addition to these products, BankBazaar also offers aspiring affiliate marketers the option of signing up with the BankBazaar affiliate program, and earning sizeable commissions by directing traffic toward the company’s official website. The program offers affiliates a generous commission rate and a 30-day cookie.
Signing Up For The Bankbazaar Affiliate Program
If you have a website which sees a large amount of traffic, and an audience that might be interested in the offerings of BankBazaar, you can monetize your website by signing up for the BankBazaar affiliate program.
The program is run by various affiliate networks, so you’ll need to start by registering with them. Then, you can move on to signing up for the BankBazaar affiliate program.
The program operates on a Cost Per Lead (CPL) model – this means that you will only receive money for leads. Leads are customers who are interested in the company’s products, and provide their contact and/or demographic details by filling out a contact form or subscribing to a newsletter.
It is also essential to keep in mind that the program is only available in India, and only applies to financial offers such as credit cards and personal loans.
What’s In It For You?
The benefits of BankBazaar’s affiliate program include the following:
Hefty commissions – You will be paid INR 100 (roughly USD 1.5) per lead – this can add up to a tidy sum, depending on how many leads you generate. In addition, the majority of networks provide affiliate marketers the option to withdraw their earnings without having to pay any sort of fee.
30 day cookie – Anyone who visits BankBazaar after being referred by your website can earn you commissions as long as they are converted into leads within 30 days of visiting the website.
Availability of analytics and tools – Affiliates will have access to creatives such as banners and links. In addition, they can also use the analytics tool provided, in order to gauge their performance, and calculate earnings.
BankBazaar’s Customers
BankBazaar serves customers residing in India only, so affiliate marketers will need to target this particular market. Within this rather large group, you may choose to target smaller niche segments or base your marketing strategy around different products, such as education loans, health insurance, etc.