There has been a proliferation of cost per action (CPA) advertisement requirements over the years. Cityads happens to be one of the first companies to offer a real alternative through the CPA affiliate networks. The network was formed in 2010 and began operations in the early part of the 2011. Based in Russia, Cityads has quickly become the country’s largest network for affiliate marketing.
The platform today offers plenty of advantages for publishers and advertisers alike. The cost per action (CPA) affiliate program is one that rewards the advertisers and the publisher since it is extremely transparent and offers the best bang for the buck.
There are numerous competitors in the CPA affiliate program segment, but Cityads has managed to establish a specific niche and a fan following. The network offers a solution for advertisers who are looking to access a large number of publishers for their campaign, while it also makes it possible for publishers to monetise their traffic.
Since Cityads brings together a large number of businesses, it happens to rank as one of the leaders in the world when it is about affiliate marketing. The availability of several new sales channels and the prospect of paying only for successful conversions have made Cityads an indispensable element in the world of affiliate networks. The company has grown consistently over the last few years and it now boasts an arsenal of more than 3000 advertisers and almost 150,000 Webmasters.
Advertisers: The key benefit for an advertiser is the access to advanced technology which can be a major factor in order to increase the efficiency of the marketing campaign. The traffic driving ecosystem at Cityads happens to be robust and it will give access into areas like remarketing and marketing. There are also several proprietary traffic generation solutions. Some of the best examples of such solutions may be Dynamic Creative Optimisation, Live Product Base, and Data Management Platform.
The CPA model enjoys good press for providing amazing value for money and the possibility of paying only for what the advertiser gets in return. Along with the cutting edge tools that are designed to drive traffic, Cityads also offers advertisers with control over their budget so as to spend it on customers that are only necessary and not a luxury. Yet, the biggest advantage for advertisers when they sign up with Cityads could be the access to publishers around the world. The network claims to offer top publishers from every part of the world, thus making it possible for advertisers to set up geographic targets.
Publishers: The biggest benefit for a publisher could be the greater quality of service that is available to go in detail about the performance of each campaign. There is plenty of focus on the technology that runs the show. This technology allows it possible for publishers to keep track of campaigns and the performances it achieves. The classic affiliate marketing technology is starting to get outdated by a number of new start-ups, and Cityads appears to recognise this trend. This technology is combined quite efficiently with the Big Data through the help of well-trained executives. It is also possible to seek the assistance of qualified experts in order to create successful ad campaigns based on the CPA means.
The advantage for providing traffic from around the world is the ability to discuss terms without having to hassle with the publisher. Cityads takes care of every minute detail so as to ensure that the publisher gets the best experience. The network quality is consistently monitored and the tracking system used also has plenty of detail going with it.
As one of the popular CPA affiliate networks in the world, it is not a surprise that Cityads manages to attract all kinds of niches and verticals into its network. Cashback, social media, banner ads, content projects, email marketing, and even coupons are some of the several verticals that are part of this affiliate network. Among the most popular happens to be social media, banner ads, and email marketing verticals.
The network accepts a number of traffic sources to the advertiser. There are plenty of verticals supported at Cityads, and this makes it possible for the publisher to rely upon traditional or modern traffic sources. Some of the traditional ones like pop-up ads can be quite effective, while the growing need for nonintrusive ads is also appreciated at this network.
Banner ads can be amongst the least intrusive while also being highly effective at conversion rates. The email marketing, incentives, and social media traffic also occupy a significant chunk of the interest at Cityads. These have been gaining a lot of popularity in recent years, and it is just as well that the CPA networks supports the same. Besides from the support to a variety of traffic sources, Cityads manages to offer plenty of tools that would drive traffic to an advertiser.
Cityads uses six major tools that are used to drive the traffic. They are:
Analytics – Users get access to high-quality analytical data that will be able to provide an insight into the type of ad campaigns that work out well. They will put the publisher in control over the traffic source and the type of offers that they receive.
Live Product Base – This offers publishers with a real-time information about the availability of the product and their prices. Since Cityads goes through several million products, it manages to offer a wealth of information.
Recommendation System – Each user is provided the option to create a list of products that would suit their customers, and this recommendation is largely made on the behaviour of the user. One can create personalised systems that will be able to increase the conversion for every user.
Data Management Platform – This is a platform that is used to manage all the user data, and even combine the same with other data. It helps in identifying the characteristics and enable a better reach to the audience.
Dynamic Creative Optimisation – Each user gets a customised offering depending on the behaviour data of the customers. Hence, it is possible to boost sales by driving targeted traffic.
Email Platform – Email platform in order to send all the personalised offers through mass emails. This is still a relevant means of driving traffic to the advertisers. Once again, unique content can be created using the help of Cityads and these will go a long way towards a successful campaign.
The most important element when comes to growing the revenue from affiliate marketing is understanding the campaigns and being able to run campaigns that would suit the publisher. In order to do so, statistics and analytics are extremely important. Cityads provides comprehensive statistics for the publisher that encompass aspects like real-time reports, conversion reports, and stats group. The real-time reports will be able to provide instant feedback on the performance of an ad campaign, while the conversion reports offers the same advantages with a little delay. Yet, it gives access for the publisher to go into more detail, as each report comes with the following modules:
Filter – It can be used to configure the data that is being selected for the report. Once the filters are applied for bringing out a specific style of report, it can be used to get insider information into the several aspects.
Chart – A customisable chart which manages to showcase the dependence of time in the main report. This chart is customisable and the publisher can add other details to the chart so as to increase the comprehensiveness.
Report – Users can customise the summary, which is offered along with a table that showcases all the required elements in a convenient manner. Aside from providing such statistics, this is the place to customise the reports for further fine tuning the knowledge.
The program managers to offer comprehensive support to a live chat feature, email, or FAQ section. Since the network still relies heavily on customers from Russia, one of the disappointments of Cityads is that the FAQ section or the knowledge base is entirely filled with Russian content. The start guide, though, will provide a close insight into the network and various aspects like setting up the same. The community is a great place to hold discussions with other users and staff at Cityads.