Naukri.com is a web based job portal that operates in India and overseas. The company was founded in 1997, and has grown to serve a shade over 50 million registered employment seekers wishing to find their dream jobs. More than 11 000 resumes are uploaded on Naukri on a single day, which can attest to how popular the employment site it. Corporate clientele have to pay for access to the database to find the best talent to fill up positions in the respective companies. They also pay for advertisements on Naukri.
Currently, there are no offers from Naukri. The site does not have an active affiliate program, which is pretty unfortunate considering how popular the site is with job seekers and corporate customers. It would have been an awesome opportunity for any affiliate to take up the challenge of promoting Naukri to their blog audience. Moreover, affiliate programs have proven many time over to have significant effect on the sales volume of any participating business; therefore, not having an active affiliate program is a negative for Naukri.com.
Since Naukri.com does not have an active affiliate program, it does not mean that affiliates have nothing else to do. There are many alternative sources of earning commissions, and many companies out there are willing to tap into the positive side of affiliate marketing. Here is how you can start earning with any affiliate marketing program in town, as you wait for Naukri to activate theirs.
Joining the program would be the first step, because the affiliate partner has to review your credentials before allowing you in. It is recommended that you own a publisher website, or a blog, or any social space on the net, where you can do the promotion. When you sign up to be an affiliate, you will be provided with tools to see you through your affiliate marketing journey, and these tools include the ad banners, display ads, and other ad creatives that you can use to optimize your affiliate marketing campaigns.
Then you need to structure your marketing to target the right audience. For instance, with Naukri, those who would really need their services include job seekers and recruiters, and if you market your ad campaigns to this lot, you may have a good chance of earning affiliate commissions because your audience will more likely than not click on those ad campaigns.
One can earn quite a huge amount of money from commissions. Most companies offer about 10-30% revenue share to their affiliates, and if your site receives good traffic over time, you may be able to make a lot of money promoting companies and their line of business. With Naukri, it would have been a profitable venture because everyday people are looking for jobs and employees to fill up vacant positions, and driving this lot to Naukri.com would definitely result in positive news for the affiliate in terms of earning commissions. For now, you can just hope for the best that Naukri.com will one day implement the affiliate program for many affiliates marketers in India and overseas.
When it comes to affiliate marketing in the job portal business, every single person who is looking for a job or needs extra money is in your target audience. Strategies are really diverse, but basically anyone can be referred to such a website, and your success depends very much on your copywriting and the message conveyed.