Waitrose

Waitrose is a UK-based supermarket chain, founded over 100 years ago in 1904, by Wallace Waite, Arthur Rose and David Taylor. It was originally named Waite, Rose and Taylor, after the three men. Today, Waitrose is owned by the John-Lewis partnership, an employee-owned UK retailer. Waitrose operates the website waitrose.com, where it runs its own delivery service, delivering items that are purchased online. The company has racked up several awards over the past decade, the most recent being the “Which? Best Buy award” for 2015.

Waitrose’s Offerings

Waitrose offers a wide range of product lines which include:

Groceries – Fresh and chilled; bakery; frozen; food cupboard; coffee; tea and soft drinks; etc.

Entertaining – Christmas and seasonal, sandwiches and buffet food, children’s party food, cakes and biscuits, pre-dinner appetizers, starters, main course, vegetables, potatoes and salad, deserts fresh fruit and cheese, wedding cakes and biscuits.

In addition, there are other products that come under the categories of Cellar, Florist, Garden and Pet.

Waitrose also operates an affiliate marketing program, designed to help the business attract more online grocery shoppers. If you have a good website that you would like to monetize, you can do this by signing up as a Waitrose affiliate partner. The program offers marketers commission rates that can go up to £5, and Waitrose is a known and trusted company which affiliates can use to bolster their own brand’s credibility.

How To Become An Affiliate Partner

The process for becoming a Waitrose affiliate partner is very simple and straightforward. The affiliate program is run by a set of the most popular affiliate networks, so you will need to register there to get started.

Once you’ve done this, your application will undergo review. If it is approved, you can get started as a Waitrose affiliate immediately.

Benefits Of Becoming a Waitrose Affiliate

There are some exceptional benefits that come with being a Waitrose affiliate partner. First of all, you will be partnering with a brand that is already one of the top grocers in the UK. This means you won’t have too much work to do in terms of generating web traffic. Some other benefits include:

Commissions: Affiliates stand to earn £5 commission on purchases by new customers, and £0.75 for purchases by old customers. These are valid for purchases made on Grocery and Entertaining product lines. Other product lines are as follows:

Cellar:

• 5% Champagne
• 5% Bottles
• 5% Gifts
• 5% Pre-Mixed Cases
• 5% Spirits
• 4% for voucher codes and subnetwork publishers

Florist:

• £0-35 = 5%
• £36 + = 7%

Gifts: 7%

Pet: 6%

Garden: 6%.

Waitrose is attractive for customers – Not only does Waitrose pride itself on offering only fresh food items, the company also offers various value-added services such as free delivery for purchases of £60 and above, at a time of the customer’s choosing. This is likely to drive conversions and increase your commission income.

Who Are The Customers?

Everyone needs food and groceries, so the target market is quite large. In general, you ought to be targeting people who live within the UK. It is also possible to break down the target segments based on the different product lines offered by Waitrose.