Instacart

Instacart is a grocery shopping and delivery service online. Founded by former Amazon employee Apoorva Mehta and launched in San Francisco in 2012, the company has expanded to several select cities of the United States such as Atlanta, Chicago, Los Angeles, New York City, and Seattle, to name a few. In March 2017, the company obtained $400 million in funding, which places the current value of Instacart at a staggering $3.4 billion.

What Instacart Offers

Instacart is an online grocery shopping platform which brings together products from multiple companies/stores, and offers same-day delivery for customers. Shoppers can use the company’s website or mobile app (available on both Android and iOS) – all they need to do is sign up/log in, and they can browse through thousands of products from stores they are already familiar with. Payment can be made through most US credit and debit cards, as well as through Android Pay or Apple Pay.

The groceries are delivered by Instacart’s Personal Shoppers, on the same day they are ordered (and sometimes even in under an hour) – however, you can specify your delivery preferences, and choose whichever delivery time works best for you. Delivery is also free for orders over $35. The entire process saves customers time and money, and they can also avail the numerous deals and coupons Instacart offers.

How to Sign Up for the Instacart Affiliate Program

Instacart currently does not offer an affiliate program – however, an external affiliate program for Instacart is available on PromoAffiliates. To avail the offer, simply visit their website and sign up to become a part of the program. Once the registration process is complete, you will be provided a promo code which you will need to promote and market to your target audience via any medium you choose (email, blog, social media, etc.). Each initiation will earn you a commission.

Benefits of the Program

Instacart is an incredibly convenient and cost-effective service for fitting the mundane and time-consuming chore of grocery shopping into a busy lifestyle. As such, it has become a popular and oft-availed service. The customer base might be limited to a number of select states, but the service is used frequently within these. In addition, Instacart is a fast-growing company that shows plenty of promise – in 2015, it was named by Forbes as the “Most Promising Company in America”. This means that marketers stand to make a hefty commission via an Instacart affiliate program, and can profit from the company’s steady growth and popularity.

Who Uses Instacart?

Instacart’s services are offered solely within the United States currently, and are limited to a few select states. The entire list of locations where Instacart services are available can be viewed on the company’s official website. Residents of these states form the customer base of Instacart and are the prime target audience for aspiring affiliates. It is also pertinent to note that the service is generally used by customers via smartphones – therefore, marketers would do well to adapt their strategies to target this specific medium.