Netflix
Netflix is one of the success stories of the 21st century. Setup in 1997, the company today serves in more than 190 countries and it ranks as one of the top multimedia destinations on the Internet. Netflix is an entertainment company which provides video-on-demand and streaming content.
The film and television production networks have increased their reliance on Netflix, which happens to be a great way to remove piracy out of the entertainment industry. In the last few years, Netflix has also entered into the world of online distribution and film production.
What Are the Products of Netflix?
After starting out with DVD sales initially, Netflix has grown into one of the key players when it comes to online media content. It entered into the streaming media business in 2007. Even though initial growth was lacklustre, it has caught upon quickly due to the elimination of several piracy networks that worked through the torrent means. In the last couple of years, the company has rapidly expanded around the world and it is now available in almost every country. It works on a subscription model, and users can pay a monthly price in order to access HD content.
Every plan offered at Netflix currently includes an unlimited number of TV programs and films. Crucially, they can be accessed through every device available at the user’s disposal like phone, laptop, tablet, and TV. Higher value subscriptions offer the ability to go with ultra HD content. Even though one of the better ways to access the content is through a dedicated app that is provided by Netflix, the company also offers the instant play option on the videos.
How to Earn As a Marketer with Netflix?
Netflix used to run an affiliate program that was richly rewarding for the marketers. Netflix used to provide around $10 for a user who signed up with the company for a trial. However, this has considerably changed with the growing popularity of Netflix. The original affiliate program at the company was largely down to a partnership with Google’s own affiliate program. However, the latter being taken down is largely seen as a reason for Netflix also going out of the affiliate promotion style. Still, it is not possible to rule out Netflix returning back to the affiliate program considering the immense competition in the streaming media segment. The likes of Apple TV, Roku, and Chromecast are great alternatives which will be able to stream content from other devices.
Why Is It Important to Work with Netflix?
As one of the instantly recognisable brands when it comes to streaming media, Netflix is unavoidable for an Internet marketer who happens to be in the business of promoting multimedia content. The presence of a huge arsenal of movies and television programs makes Netflix comprehensive. Even if they are not offering an affiliate program as of now, things could change in the near future with a lot of the Netflix competitors catching up.
Who Consumes Netflix Services and Goods?
Netflix is a popular band around the world and it currently has more than 100 million registered users across the world. Even with all the competition from the likes of Apple TV, it has been able to steadily grow. As a reputed name in the business, Internet users will be able to instantly recognise the brand and take up affiliate links.