NYX
Founded in Los Angeles by Toni Ko in 2010, Nyx is a cosmetics company named after the Greek goddess of the night. What started as a small venture has now expanded to a company whose products are sold in more than 70 countries worldwide, making Nyx a profit of $120 million in 2014. In 2014, Ko sold Nyx to French makeup giant L’Oreal, under which it continues to operate. Nyx saw annual sales growth of 4.7 per cent in 2016, and also launched the Nyx Professional Makeup line.
What Does Nyx Offer
Nyx offers a wide range of beauty products, for the eyes, lips and face, and prides itself on selling “department store quality” makeup at “drugstore prices”. The brand’s first product was its jumbo eye pencils, which went big and earned Nyx revenue of $2 million in its first year. Under L’Oreal, the Nyx line now also includes lipstick, lip gloss, and mineral foundation.
If you own a website or blog that targets makeup enthusiasts, the Nyx affiliate program could be the perfect way to monetize your traffic and add to your revenue stream with Nyx’s hefty commission rates.
Sign Up For The Nyx Affiliate Program
The Nyx affiliate program is currently available on a few affiliate networks. In order to become an affiliate, you will need to start by signing up on their official website or on one of these networks. This is a simple process – there are no lengthy forms to fill, and all you need to provide is your email address. Once you are registered, you can join the Nyx affiliate program, and start promoting their products in order to earn commissions.
Benefits
Affiliates who align themselves with Nyx and work to promote their products stand to benefit in a number of ways. Some of the advantages of the Nyx affiliate program include:
Working with an established brand – As a popular brand which is now under the umbrella of even more renowned cosmetics company L’Oreal, Nyx presents affiliate marketers a great opportunity to boost their own image. As affiliates of an established and trusted brand, marketers not only add to their credibility and image, they will also find it increasingly easy to convert visitors to their website, as Nyx is already a well-known name in the cosmetics industry.
Generous commission rates – Nyx offers affiliates a sizeable commission rate of 7%. This is rather generous for the cosmetics industry, and affiliates who craft a winning marketing strategy can boost their earnings significantly.
The Nyx Target Audience
While Nyx sells in more than 70 countries across the world, it currently only ships to locations in the US – therefore, affiliate marketers will need to ensure that their target audience resides within this particular geographical location. Within the United States, marketers will need to target makeup enthusiasts, professionals, or salon businesses. Marketers can also chalk out strategies according to specific products, which might be popular, trending, or cult classics.