Hayneedle

Hayneedle is an online retail company based in Omaha, Nebraska, United States.  The company operates hayneedle.com, an online specialty store with a focus on indoor and outdoor home furnishings and decor as well as furnishings available for commercial use. Hayneedle currently employs over 1000 people in the Omaha Metro area, Monroe, Ohio, and Riverside, California.
Hayneedle began in 2002 when Doug Nielsen, Julie Mahloch and Mark Hasebroock purchased a single online store, Hammocks.com, from a llama farmer in rural Washington state. Over the next few years, the company opened more online stores, each focused on one particular type of product, developing a portfolio of sites focused on indoor and outdoor home furnishings, accents, and decor. In 2005, the company unified under the name NetShops, and continued its category expansion.