Samsung Group, generally branded as Samsung, is one of the world’s largest manufacturers of electronics and mobile technology, with a vast market share that penetrates every region in the world today. The company was founded in 1938 by a South Korean businessman, Lee Byung Chul, and initially specialized in general trading until the 1960’s, when the company first entered the electronics market. In South Korea, where Samsung is based, it is estimated that the company produces around 20% of total exports, proving just how dominant it is.
While there are a number of companies that come under the Samsung brand, such as Samsung Engineering, Samsung Life Insurance, and Samsung Everland, the one that is most readily associated with the Samsung brand is probably Samsung Electronics, which most people recognize as a manufacturer of high quality Flat Screen TV’s and mobile phones. Samsung operates a partner program that is focused on North America, and allows partners to take advantage of Samsung’s massive brand presence, pre and post-sales support, partner planning schemes, and a lot of other benefits.
The process of becoming a Samsung partner is not very complicated. To get started, simply visit the Samsung partners portal at: https://partnerportal.samsung.com/portal/app/join/Registration01?param=A03017. Once there, select the option to register your company. This will take you to another page where you will need to follow the following process:
Accept the terms and conditions for partners
Enter the relevant details into the available form, and wait for approval from the portal administrator
Wait for approval from the portal admin
Start accessing the portal
Some of the benefits of becoming a Samsung partner are obvious: Samsung is one of the world’s most popular brands, and is the global leader in the electronics industry, according to a 2015 report. This means that as a partner, you will have a ready market for your products. All you have to do is make sure your company is well-positioned to take advantage.
Some other benefits include:
High-tech support – When you partner with one of the leading firms in technology, you can expect high quality tech tools and training that will help grant you deeper insight into the market and empower you to create a successful marketing strategy.
Sales support – The Samsung brand alone is a guarantee that you will have a sizable amount of people interested in buying your products, but Samsung takes it a further step by providing ongoing sales support to all classes of partners.
Marketing & Branding support – All classes of partners receive some form of marketing support. Silver partners have access to the Samsung logo, and brand materials, while Gold and Platinum partners have access to a marketing fund.
Every day, all types and classes of people all over the globe use electronics, and as such, Samsung’s products have a global market. Partners may choose to break the market down into niches based on factors such as product type, age, income, etc.