MR PORTER
In 2011, Natalie Massenet, founder of the hugely successful women-focused clothing and fashion retail store Net-A-Porter, founded Mr Porter to provide similar offerings for men. The company has achieved high levels of success within its 6 years of existence, receiving orders in the tens of thousands on a daily basis. Currently, Mr Porter.com receives massive amounts of web traffic, with over 2.5 million unique visitors and more 25 million page views per month.
Mr Porter’s Offerings
Mr Porter is a unique online retailer in the sense that it not only offers fashion products, but also operates a fashion blog that provides useful tips for guiding men on what to wear and how to pull off a trendy look. With 300 major brands in stock, and new products added twice a week, it’s no wonder Mr Porter is one of the leading online fashion retailers worldwide. Mr Porter also has an affiliate program that allows it to leverage its partners to increase sales, while partners benefit from its massive existing brand awareness and ready market.
Signing Up For The Affiliate Program
If you have a trendy fashion/lifestyle blog or website for men, becoming a partner with Mr. Porter is a great way to earn some extra income. The process is very simple and does not require a great deal of technical expertise. The affiliate program is run through various affiliate networks, so you will have to sign up there first, to get the process started. Once you’ve signed up, and submitted your application, you will need to wait for approval, after which you can get started promoting Mr Porter products.
If your application is approved, you can promote Mr Porter products by creating original content, uploading Mr Porter banners, and accessing the Mr Porter datafeed, which will allow you to provide your audience with access to every single product on offer at Mr Porter.
Benefits of Joining The Program
If you already have a men’s fashion/lifestyle blog with good traffic, partnering with Mr Porter will make it very easy for you to monetize your website, because your audience will very likely already be aware of the Mr Porter brand and its products. Some more benefits include:
Competitive commissions – Affiliate partners will receive a commission of around 10% on the value of purchases made by their referrals, minus the shipping and tax charges, and returns. Purchases made within a 14 day period are eligible for commission.
Bespoke data feed – Mr Porter offers fully automated data feeds, which can be customized to suit your preferences, if you so desire.
Safe tracking – You won’t have to worry about your transactions being accurately tracked and recorded. Mr Porter affiliates are given the ability to track their transactions in real time.
Support – Affiliates are granted access to a dedicated support team in London, New York and Hong Kong.
The Customers
Mr Porter customers are exclusively male and typically range between late teens to mid-thirties. While the company was founded with the mid-level professional man in mind, historically, the best-selling item has been sneakers, so that might give you some idea of how to tailor your marketing efforts. Mr Porter does deliveries to over 170 countries around the world, so the target audience is not confined to any particular region.