Tarte Cosmetics

Tarte cosmetics specializes in good-for-you glamour, makeup and beauty products that are eco-friendly and cruelty-free. Visit us anytime at tarte.com. 
Tarte Cosmetics is a cosmetics brand headquartered in New York City.
Maureen Kelly began the company in her apartment in 1999 with a cheek stain. In 2000, the cheek stain is showcased on the cover of SELF magazine. That same year, Tarte Cosmetics had its first order, debuting at Henri Bendel. In 2003, Tarte took to the shelves of Sephora and joined QVC in 2005. By 2010, the cosmetic company was picked up by Ulta Beauty.
Tarte's dedication to providing cruelty-free and vegan products has differentiated the company from its competitors and generated a loyal following of customers. Its products are sold at department stores in the United States such as Macy's, Sephora, Ulta, and Beauty Brands and in Sephora stores in Canada, Malaysia, Puerto Rico, Singapore, Thailand and Australia.