TopFace

Topface is an international dating service that allows you to find new friends, companions of interests and build up new relationship. Every day 1.6 million visitors come to the site, about 100 million participants in the database.
Users will enjoy a handy and friendly interface, the ability to submit photos and interesting info about themselves, communicate via chat rooms and personal messages, send gifts, view other profiles and click "likes". You can sign in to the service via social networks' accounts. 
Registration in Topface is free. The purpose of the service is "new acquaintances for correspondence, communication and, perhaps, for something more."
The basis of the service is the evaluation of photos. Looking through "Dating" ("Phototape" in the web service and in social networking applications), the user can send sympathy to another user and get sympathy in return.
If the sympathy is mutual, users get the opportunity to exchange messages with each other.
A variety of additional opportunities are provided to VIP-status owners and are bought for "coins", the internal currency of the service.
Topface earns from advertising and paid services, working on the model freemium.
According to the company, due to the placement of large companies such as Nivea, Sberbank and others.