Uber

Uber is a service for finding, calling and paying taxi / private drivers. The project started in 2009 in the United States and for the first three years was focused only on business transportation. Since 2012, in Uber were able to register and drivers of cars of economy class.

Figures and merits

Uber operates in 76 countries and 596 cities around the world (available in 17 cities in Russia, Ukraine, most countries of the European Union, the United States, Brazil, Africa and Asia).

In addition to passenger transportation, it also handles food delivery, transportation of animals, unaccompanied children and other transport services.

As a rule, 80% of the payment for the trip is the driver's earnings, 20% is the earnings of Uber.

Main products

Uber accumulates a database of taxi and private taxi service customers around the world. Including, land, inland and air. Depending on the offer, you can pay for registration on the site of the advertiser or install the application Uber.

Features of work with the advertiser

• It is forbidden to use SMS-mailings, e-mail newsletters on behalf of the advertiser, PPV, PPC, teaser networks, PopUp / PopUnder / ClickUnder and Cashback, traffic from coupon and news sites. Targeted advertising in social networks, advertising in mobile applications is also prohibited, traffic from the toolbars and adult-traffic is not accepted.
• Traffic from e-mail newsletters and content sites - as agreed.

• Allowed traffic from social networks (personal pages or community pages), traffic from YouTube.
• Uber operates in many countries and cities around the world, so often the offshore has a strict geotargeting restriction (for example, only Moscow and St. Petersburg to install the application).

Advantages of working with the advertiser

• For the registration of the user on the site, the advertiser pays good commissions (in Russia - $3.85).
• The Uber brand is well known and popular, it is easy for them to be interested in Central Asia.
• The advertiser constantly updates the materials for the promotion of the service.
• The lifetime of the cookie is 45 days.
• Registering in the system, the user already gets a profitable offer - discounts and bonus trips by Uber taxi for themselves or other invited customers.
• As a rule, it is more profitable to use Uber taxis - it is cheaper than usual services, and it is more convenient due to the technological nature of the site (all orders through the application, cashless payment, choice of car by rating of the car or driver, etc.). Because the user is already motivated enough to register in the system or install the application.

The target audience

Wealthy people who are interested and using new technologies. Because Uber is often launched only in cities with population over one million. In addition to the standard Uber taxi, there is also Uber Black - there are more expensive tariffs and higher-class cars, but also the speed of transportation is also higher (for example, in Russia the average check for such a trip is 1000 rubles) and other Uber services, it is easier to allocate target audience.