ASOS is an online clothing and fashion retailer that is primarily targeted towards younger people. It was founded in 1999 by Quentin Griffiths and Nick Robertson, with the goal of providing an online store to help everyday people gain access to clothing items worn by celebrities. In line with this goal, the company was originally launched under the brand name, AsSeenOnScreen (later shortened to ASOS), and almost immediately (within the first year), won the Best Trendsetter Award by the Sunday Times.
The store offers products from more than 850 different brands, targeted at people between the ages of 16 and 34. This is a teeming segment of the consumer market, and one which provides an opportunity for affiliate marketers. ASOS runs an affiliate program that allows successful affiliates to earn a 5% commission when their referrals make a purchase. Affiliates are provided banners, individual guidance and marketing support to help them make the most of the program.
If you run a thriving website and are looking for smart ways to convert your traffic into income, partnering with ASOS is a good option to consider. To become an ASOS affiliate, the process is easy and uncomplicated. The first thing you need to do is visit the ASOS affiliate page. Once you are there, click on the link to register; you will be directed to the publisher registration page, where you will have to sign up.
Once you have entered in all the relevant details and completed registration, you will need to wait for the approval of your account. Once that has been obtained, you can get started.
ASOS affiliate partners benefit from the massive market following that the brand already has. As e-commerce becomes more and more prevalent, this market is likely to keep on growing. All you have to do is devise an effective strategy to connect with the ready market.
Some more benefits include:
5% Commission – you will earn a default 5% on any purchases made by customers you refer to ASOS, for any items. While this rate is already generous enough, high performing affiliates will be given the opportunity to earn unique rates per commission.
Individual support – ASOS promises to provide individual support for each affiliate. This means you can stick to doing the stuff that you do best, i.e. produce great content that attracts and converts your audience, without having to worry about the technical details.
Frequent updates – Affiliates are provided with a fully updated datafeed which provides data on a daily basis.
Insight – Affiliates will also be provided with a regular newsletter from ASOS, which will give information on upcoming promotions as well as insights into best-selling products.
Marketing support – branded banners are available to help increase conversions for affiliates. Banners come in a range of sizes.
ASOS aims to provide trendy, in-vogue fashion apparel that generally appeals more to a younger crowd. In general, the target segment would be people between the ages of 16 and 34 who live within the UK; however, this is also a wide market itself, and it is possible to break it down into smaller segments, such as teenagers, young professionals, and people in their early thirties.a