From the beginning, the CrossFit movement has provided an alternative to the prevailing commercial gym establishment and its signature "big-box," machine-based, bodybuilding approach to fitness.
We promoted the ethic and aesthetic of the garage gym in large part to provide a home and refuge for our more athletic programming, which couldn't find quarter in the commercial gyms. CrossFit is not a franchise and never will be. Our affiliates constitute a confederation of legitimate fitness practitioners united around constantly varied, intense, functional exercise and pooling reliable resources under the CrossFit name.
Today, with over 13,000 affiliates worldwide, we see ourselves as part of a larger war between the methods, outcomes, and principles of big-box franchises such as the Gold's, Bally's, and 24-Hour Fitnesses and those of our small-box facilities.
1 Application. Complete the general information section and an essay.
2 Location. Provide the location of your affiliate.
3 Insurance. U.S. & U.K. applicants submit proof of insurance.
4 Payment. Submit payment for your first year as a CrossFit affiliate.
5 License Agreement. E-sign the annual license agreement.
6 Completed. Congratulations! You are an official affiliate.