Gap is one of the most popular retail brands in the fashion and clothing industry, with a large following and significant market share. The company was established by Don and Doris Fisher, with the goal of making it easier for people to find a pair of jeans. From just one store location in 1969, the company has grown consistently, and now owns 5 more brands of its own, along with over 3,000 directly operated stores, and close to 400 franchise locations, across 90 countries worldwide.
Gap offers trendy American-style clothing, shoes and accessories through its six clothing brands: Gap, Old Navy, Banana Republic, Athleta, INTERMIX, and Weddington Way. The company also operates an affiliate marketing program to drive sales and expand market share, specifically for Gap website.
If you own or operate a suitable blog or website, partnering with Gap is a smart way to earn some extra income on the side. The program offers commissions that can go up to 4%, along with a tracking system you can use to keep tabs on your progress and earnings.
The process of becoming a Gap affiliate partner is not complicated, and will take just a few minutes to complete. To get started, you need to register for an account with an affiliate network that has partenered with Gap for its affiliate marketing efforts and then fill out an application. Once your application is approved, you can start promoting Gap products, and earning commissions.
Once you become an affiliate, you will need to work on creating content that keeps traffic coming to your website. Once they are there, you will need to employ tactics in order to convert them into paying customers by deploying winning sales copy.
There are quite a few benefits to becoming a Gap affiliate partner:
Renowned brand – Firstly, all you will have to do is leverage the Gap brand instead of having to promote the brand itself and build up awareness. Gap is already a dominant global brand, with a loyal client base, so you won’t have to work hard to drum up interest or convince customers about the quality of the products.
Competitive commissions – Gap offers a 4% commission on all items with the exception of items on sale, for which the commission rate is 1%. This is a fairly competitive rate for the clothing and fashion industry. The overall average is 2.09%.
Reliable tracking – Choose one of the most reliable affiliate marketing platforms currently available, trusted by affiliate marketers around the world. You will be able to track your transactions in real-time, which will grant you peace of mind and help you stay organized.
Gap is an international brand, focusing on both emerging and established markets, but the major groups you want to target are people who live in the US, UK, Canada, Europe, and Australia. It is possible to break this broad group down into more precise segments such as teenagers, young professionals, kids, etc.
