LEGO

The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.

It is the LEGO® philosophy that ‘good quality play’ enriches a child’s life – and lays the foundation for later adult life. We believe that play is a key element in children’s growth and development and stimulates the imagination and the emergence of ideas and creative expression. All LEGO products are based on this underlying philosophy of learning and development
through play.

Only the best is good enough
True to its motto ‘Only the best is good enough’, the LEGO Group has been emphasising the importance of high quality since 1932, where the founder Ole Kirk Kristiansen began making wooden toys. High quality and safe products have remained the focal point for the LEGO Group throughout the years - and it still is. LEGO products are tested rigorously to live up to the strictest safety and quality standards as well as our own high expectations. This approach has made children and adults return to LEGO products time and again.

Systematic creativity
LEGO bricks are all part of the LEGO system, which essentially means that they can easily be combined in innumerable ways – and just as easily be dismantled. The more LEGO bricks you have, the more fertile your creativity can become. The combination of a structured system, logic and unlimited creativity encourages the child to learn through play in a wholly unique LEGO fashion. 

A positive impact
The LEGO Group wants to leave a positive impact – be it in respect to the Group’s stakeholders or the wider community. The LEGO Group is committed to caring for the environment and the society that children will inherit, and to inspiring and developing the builders of tomorrow.

The LEGO brand is more than simply our familiar logo. It is the expectations that people have of the company towards its products and services, and the accountability that the LEGO Group feels towards the world around it. The brand acts as a guarantee of quality and originality.