Lululemon

Lululemon athletica Inc. is a Canadian athletic apparel retailer. It is a self-described yoga-inspired athletic apparel company for women and men. The company makes a variety of types of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories. The company was originally based in Canada, but has expanded to selling its products internationally in both store fronts and via their online platform, lululemon.com. The brand is known for its stylish and high-quality items. 
The company was founded in 1998 by Chip Wilson in Vancouver, British Columbia, Canada. Lululemon was a design studio by day and a yoga studio by night, but eventually turned into a standalone store in November 2000. In 2001, the company began selling yoga wear.
Lululemon sells a wide variety of athletic wear ranging from tops, pants, shorts, sweaters, jackets and undergarments in addition to lifestyle items including hair accessories, bags, yoga mats and water bottles. These products are designed to inspire physical activity amongst the consumers. Lululemon develops its products by using various technologies and fabrics in order to enhance its product line and enable its ability to address a more dynamic customer base. The company uses both waterproof technology, in addition to Silverescent (tag) and natural blend fabrics in the manufacturing of their products. The waterproof technology resists water from going inside the products, the Silverescent fabrics are for odor protection, and the natural blend fabrics are used for softness and usability.