Marketo

Marketo is a marketing automation platform which offers a suite of tools and solutions for digital marketers and marketing agencies. Marketo was founded in 2006 and currently has its headquarters in California, with branches in Oregon, Sydney, Dublin, and Tel-Aviv. In 2017, Marketo was named a leader in Gartner Magic Quadrant for CRM Lead Management for the 6th consecutive year.

Marketo’s Offerings

Marketo offers all kinds of digital marketing solutions, including lead management, email marketing, consumer marketing, customer base marketing, mobile marketing, and social marketing, among others. The services can be used by everyone from small businesses to large corporations.

In addition to their marketing solutions, Marketo also offers a Premier Partner Program through which online marketers and marketing agencies can promote Marketo as part of their packages and service plans.

How to Get Started as A Marketo Affiliate

You can sign up as either a technology partner (via the LaunchPoint Technology Partner Program) or digital services partner (via Premier Digital Services Partnership Program). If you’re a professional marketer or a marketing agency, you can take advantage of the complete Marketo platform by integrating it as part of your service plan. In return, you are required to share a small portion of your revenue with Marketo. In addition, you can also make referrals which will be credited to your account should the referred party sign up for Marketo’s services.

To sign up for the program, potential partners can visit Marketo’s official website to review the terms and conditions and register with the company.

What’s In It For You?

Partnering with Marketo enables individuals and businesses to expand their reach and grow their business with the help of Marketo’s tools. Premier partners can gain access to training, collaborative tools, co-marketing, webinars, technical support, and sponsorship opportunities, among many other benefits. They also earn a referral fee every time they refer a customer to Marketo.

In addition, partners also become part of the Marketing Nation – a platform established by Marketo to bring marketing professionals and related experts together in one place where they can share ideas and learn from each other.

Marketo’s partnership program is a great way for digital marketing professionals and marketing agencies to provide added value with their service packages. Most marketing clients prefer all-in-one solutions rather than hiring fragmented services for different marketing functions. Marketo’s comprehensive suite give partners a competitive edge, enabling them to succeed in the online marketing sphere. By using Marketo’s tools, you can expand your business and grow your customer base.

Additionally, Marketo’s partnership program has multiple levels, each of which caters to the specific requirements of each business. This means that the program offers something for everyone – whether you are just starting out in marketing, looking to scale your business, or simply looking for new and innovative marketing tools and solutions which can keep you ahead of the curve.

Marketo’s Customers

Digital marketing professionals and marketing agencies who are looking to off-load marketing automation work to a reliable and robust suite form the core of Marketo’s customer base – therefore these are the groups aspiring partners will need to target.