Nasty Gal

Established in 2006 by Sophia Amoruso, Nasty Gal is an online American apparel retailer headquartered in LA, California. The company started out with founder Sophia Amoruso selling vintage clothing from an eBay account, and later turned into a separate, dedicated e-store which has become a label in its own right. Today, Nasty Gal sells clothes, shoes and accessories to a dedicated clientele. The company has also been awarded the title of ‘Fastest Growing Retailer’ by INC Magazine in 2012.

What Does Nasty Gal Offer?

Nasty Gal specializes in bringing a selection of new and vintage clothing to its customers; the company also sells accessories and shoes. While the focus is on unique, vintage, one-of-a-kind pieces, the brand has branched out and also offers new clothing. Nasty Girl has also launched its own collections, and partnered in 2014 with MAC for a cosmetics line. 

In addition to apparel, Nasty Gal also has an affiliate program for aspiring marketers who can take advantage of the brand’s popularity and drive traffic to the company’s website in order to make a tidy profit. The program offers a commission rate of up to 8%.

How Do I Sign Up For The Affiliate Program?

Nasty Gal runs a great dedicated affiliate program. In order to sign up for the program, interested affiliate marketers can visit their official website or their partners ones. You will be required to sign up and provide a few personal details. Your application will then go under review, and once it is approved, you can look up details on the Nasty Gal affiliate program, and start earning by driving traffic to Nasty Gal’s website.

What Are The Benefits Of The Affiliate Program?

Nasty Gal is an established company and the brand appeals to young, confident women who have a taste for unusual clothing – as such, the market is already there, and all affiliate marketers need to do is attract traffic by promoting products and deals, and direct it toward the company’s website. 

The commission rates are another plus – an 8% flat commission rate is rather generous within the apparel industry, and if marketers launch thoughtful and dedicated campaigns, they stand to make a substantial amount by promoting Nasty Gal’s products alone. Plus, the cookie period is 30 days!

In addition, affiliating with a brand like Nasty Gal is sure to draw attention the marketers’ own websites, and give them an edge.

Nasty Gal’s Customers

Nasty Gal’s customer base includes 550,000 customers, in more than 60 countries; the majority of these are trendy, fashion-forward females between the ages of 16-35. However, the affiliate program is only available for the United States, the UK, and Canada, so marketers will need to target customers residing in these countries only. The target market can then be broken down even further according to specific types of products that might appeal to particular groups (vintage clothing, newer collections, etc.).