A world-renowned luxury fashion retailer, Net-a-Porter was launched in 2000 and is based in the UK. A premier fashion destination where shoppers can purchase products from high-end brands like Balmain and Stella McCartney, Net-a-Porter has a monthly audience of over 6 million, and ships to more than 170 countries worldwide.
In addition to the products it retails, the company also runs an affiliate program for dedicated fashion websites, allowing them to promote Net-a-Porter and its products on their websites in exchange for a commission every time they generate a sale.
Net-a-Porter sells luxury products by over 300 top designers, including Chloe, Marc Jacobs, Miu Miu, and more. Product categories include designer clothes, bags, shoes, accessories, lingerie, beauty products, and jewelry products.
Like their website, Net-a-Porter’s affiliate program is a brand in itself. The company offers up to 6% commission on net sales for all its affiliates. Considering the fact that the products are high-end and far from cheap, this can enable fashion websites to earn a great deal through this affiliate program alone.
Affiliates of the company will be required to promote the products of Net-a-Porter through banners, advertisements, and links placed on their own websites. Furthermore, the affiliates will also need to stay updated with the company’s newest products, new releases, and sales, to ensure that their customers remain up-to-date about Net-a-Porter’s latest offerings.
To register with Net-a-Porter, aspiring affiliates must send an email containing their name, their website name, their email address and their country, to [email protected].
Once the company receives this email, they will examine the affiliate’s website, gauging whether the website is fashion-forward, receives a decent amount of traffic, complies with the company’s rules and regulations, and is suitable for promoting the products of Net-a-Porter.
If a website is deemed a good fit for Net-a-Porter, the company will contact the applicant themselves, and take the process forward.
Not only can affiliates enjoy a 6% commission rate, they are also eligible for more benefits, including commissions from sales.
The company also offers all of its affiliates sales tracking facilities and real-time reporting facilities.
Being an affiliate of Net-a-Porter is a huge boost for any budding fashion website, and this status can also be used by affiliates to lend credibility to their own brand. Not only will affiliates generate traffic and sales for Net-a-Porter, they are also primed to obtain a greater influx of visitors themselves.
Net-a-Porter is available worldwide, and provides shipping to more than 170 countries in the world. These means that the company has a large consumer base, spread out all over the globe.
Affiliates can determine the niche and audience they want to target based on the types of products they choose to promote. However, in general, fashion-forward women from countries where delivery is available make up the most of Net-a-Porter’s clientele, and therefore, should be the target of any affiliate marketer hoping to maximize their income via this affiliate program.