The New Look story began in 1969 as a single fashion store in the UK. From there, they’ve grown to become a leading fast-fashion brand, with 596 in the UK and 300 across Europe, China and Asia.
Their transactional website newlook.com now ships to around 120 countries world-wide generating 16% of sales.
They have more than 5 million followers on social media. In China, they engage with over 520,000 fans across Weibo and Wechat.
New Look it’s not just about that new outfit. It’s about that upcoming party, the catch up with friends and all the excitement that comes with it. New Look put their customers at the heart of everything they do; this helps them to understand how clients feel when searching for products and ultimately, making sure customers feel great when wearing clothes from New Look, whatever the occasion.
By reacting quickly to the latest trends and interpreting them in a way that’s wearable for their customers, they can help people find a look that fits their personal style. So whether they’re looking for the latest trends, or simply that perfect party dress, they’ve got it covered.
At New Look it’s all about interpreting trends and making them accessible for customer.
New Look’s roots may be British, but today they’re a truly international brand, with 896 stores across the UK, Europe and Asia.