NEXT Retail is the retail fashion division of NEXT Plc, and is one of the world’s top fashion and clothing brands. The company was founded in 1982 by Joseph Hepworth, who initially went into business as a tailor, under the trading name of Joseph Hepworth and Son, in the 1960’s. By the next 20 years, the business had blossomed into over 100 stores. Today, NEXT is an ultra-modern fashion and clothing line with over 500 locations across the UK and Ireland, and 200 more across 40 other countries around the world.
NEXT Retail’s main offerings include stylish fashion items such as clothes, shoes and accessories for women, men and children, both from NEXT and other top brands. It also offers home products. NEXT is currently the UK’s largest retail clothing outlet, and has a massive market share, which it seeks to increase by, among other things, operating an affiliate marketing program.
The goal of every affiliate marketer is to make as much money as they can by leveraging the strengths of the firm they represent. NEXT is a particularly strong choice for affiliate marketers since it is such a widely recognized brand with a very large market share. In fact, it is the UK leader in the clothing retail industry. For an affiliate, this means you won’t have to do much work to sell the NEXT brand: you will already have a ready market that you can easily influence to make a purchase.
Average order value of $96 – this means successful affiliates will make very healthy incomes in commission.
Marketing support – NEXT provides marketing support for its affiliates, including visuals such as banner ads, as well as text links. Product feeds are also provided.
Live tracking – simply focus on converting website visitors, and the tracking feature will keep tabs on your earnings for you.
NEXT serves a very diverse market that includes men, women and children, all over the UK and Ireland, the US and other countries. This means that there are many potential target groups: the most obvious target segment is the broad base of UK and Ireland-based customers, given that the NEXT brand is quite dominant in this region.