Sophos
Established by Jan Hruska and Peter Lammer in 1985, Sophos is a security hardware and software company which provides organizations that have a 100 to 5000 seats with security software that will keep their sensitive data safe. Over the years, the company has acquired various security software companies, such as ActiveState, Cyberoam Technologies, and more. Today, Sophos prides itself on being a top-quality provider of security products.
The company’s affiliate program was launched simultaneously in the United States of America, Australia, Canada, and the United Kingdom, in 2011. The program was established with the aim of allowing affiliates/partners to earn commissions by promoting and selling the services and products of Sophos.
The Affiliate/Partnership Program Offerings
Sophos’ affiliate program has been designed to allow partners to grow their user base, and reap sizeable profits. Partners can display mobile, server, encryption, email, wireless, web, endpoint, and firewall security products.
The company offers a basic 30% commission rate to its affiliates. However, Sophos has different requirements and reward systems for different affiliate categories. The Silver Partners are required to sell and promote Sophos products; the Gold Partners, in addition to sales and promotions, are required to attain certifications which demonstrate their competency (they also receive additional benefits such as discounts); and the Platinum Partners receive the highest profits and benefits in return for the high number of sales that they make.
What is the Registration Process?
To become a partner, aspiring affiliates must register on the company’s official website. The application form requires potential partners to fill in their personal details, as well as the details of their organization. The organization details section also requires the affiliate to provide the revenue and vendor details, in order to enable Sophos to determine which category the affiliate belongs to. After you get past this step of the process, you will be contacted by the company representatives to begin installing all the necessary tools for tracking your sales.
Why Become Sophos’ Partner?
Becoming Sophos’ partner can prove to be highly beneficial. The fact that the company provides top-notch security products means that the partners will be able to attract a high number of customers.
Sophos also has a dedicated team in place just for its partners. The team consists of members from the marketing, sales, product development, support, and technical departments. In addition, a portal has also been set up for the sole purpose of guiding partners.
The products offered by the company are award-winning products. This means that a higher percentage of the customers who buy Sophos products are bound to return, thus increasing partners’ chances of earning more commissions.
Sophos also offers a large variety of products, which means that there is a wide array for partners to choose from when selecting products to promote and sell.
Sophos’ Audience
Sophos has an estimated hundred million customers, from around 150 countries in the world. These include not only organizations, but also purchasers of home security products. Any individuals or organizations interested in investing in security-related hardware and software are part of Sophos’ target audience.
The company’s award-winning, high-quality products have contributed toward establishing Sophos as a trusted brand on a global scale, and as such, it will be easy for partners to find customers the world over.