Tesco

Tesco is the UK’s foremost brand in the groceries retail market, with close to 7, 000 stores worldwide, 75 million shopping trips served on a weekly basis, and a market share of 28.4%. The company was founded as a single store in London in 1919 by Jack Cohen, but by 1939 there were already 100 Tesco stores across England.

What’s On Offer With Tesco

Tesco offers a wide range of products, of which groceries remain the main offering. The product lines, other than groceries, include furniture, electronics, clothing, games, health and beauty and many more.

Tesco also runs a direct affiliate marketing program that allows marketers to earn a commission every time a customer they refer to Tesco.com makes a purchase. The company offers marketers commission rates that go up to 5% depending on the products sold, and provides access to tracking tools to help affiliates keep tabs on sales and earnings. Tech support is also available for marketers who run into issues.

How to Become Affiliated with Tesco

The process of becoming a Tesco associate is simple, and will only take a few minutes to complete. Once you’ve filled the form and entered in the relevant details, you will need to wait for approval, after which you can start advertising and promoting Tesco products on your website.

Benefits of Becoming a Tesco Affiliate

Tesco is the UK’s leading retail grocer, and as such it already has a large market share. You won’t have to focus your time and resources on promoting the Tesco brand since the brand already speaks for itself. Instead, all you will have to do is channel your efforts toward attracting the right audience, and creating compelling copy that will increase the likelihood of making conversions. Some more benefits include:

Competitive pricing – Tesco’s unique selling proposition is its cheaper prices. This means that price sensitive online shoppers tend to be attracted to Tesco products, and as such you have a higher chance of making conversions.

Tracking tools - Tesco offers tracking tools that will help provide you with better insight into the products you are promoting.

Direct access to the Tesco affiliate team – Affiliate marketers are not always very technically oriented, and will usually require some tech support. With Tesco you will have direct access to the affiliate marketing team, which means you can focus on the actual marketing, and leave the technical details to the experts.

Competitively priced commissions – Tesco offers commission rates that are competitive for the online retail industry. Given the fact that the company has a wide range of product lines, the commission rates differ from product line to product line. Here is a full list:

Tesco’s Target Audience

The primary customer base are people who live in the UK; however, given the wide range of product lines on offer, it is possible to segment the market further, on the basis on the different product lines. You may target men, women or children; the electronics market; office or home markets; health and beauty; or simply groceries.