Zomato

Headquartered in Haryana, India, Zomato is an online website and mobile app for obtaining restaurant information, making table reservations, and ordering food online. Founded in 2008, the service has expanded globally and is now available in 10,000 cities and 24 countries. In addition, the Zomato team contains members from more than 32 nationalities, and the company can deal with customers speaking a wide variety of languages, from different cultures. This makes it a truly global brand.

What Does Zomato Offer?

Zomato’s self-proclaimed aim is to “ensure nobody has a bad meal”. To achieve this, the company provides information on more than 1 million restaurants globally (the list is continuously expanding and regularly updated), offering detailed menus, pictures, and customer reviews to make it easier for users to take informed decisions about where and what they would like to eat. In addition, Zomato also offers services such as allowing customers to reserve tables and order food online.

Zomato is not offering an affiliate program at the moment – however, a Zomato affiliate program is being offered by DCM Network for UAE. This program has a commission rate of $2.61, and a payment cycle of 60 days. In addition, the program also provides affiliates a wide array of banners and video content which they can use to market Zomato to their audience.

Signing up For Zomato’s Affiliate Program

Currently, there is only an external affiliate program for Zomato, being offered by DCM Network and available in the UAE alone. In order to sign up for it, simply visit the official DCM Network website, search for the Zomato affiliate program, and send them a request to contact you so you can proceed with the registration process for the program with their representatives.

Advantages of Zomato’s Affiliate Program

A prime benefit of the affiliate program is that it provides marketers a generous 30-day cookie period within which they stand to make a profit.

Another advantage of this program is the fact that there is huge potential for profitability. Zomato has a wide user base in the UAE and a huge, active community that shares photos and reviews on a regular basis. Not only that, UAE is also a top tourist destination, and visitors to the cities often use Zomato as a guide for discovering restaurants and figuring out where to eat.

Zomato’s constant endeavors to increase profitability are also a prime benefit for affiliates, as this means marketers also stand to make more money by promoting new schemes and offers. A prime example of this is how the company currently introduced a gold membership scheme in the United Arab Emirates earlier this year. This gold membership provides users exclusive offers and benefits so they can enjoy an unforgettable nightlife experience in Abu Dhabi and Dubai.

Who Are Zomato’s Customers?

Currently, Zomato operates in a total of 24 countries around the globe – these include India, Australia, New Zealand, the United States, the United Kingdom, Ireland, Canada, Italy, Poland, Portugal, Chile, Brazil, South Africa, Czech Republic, Slovakia, Turkey, Lebanon, Qatar, United Arab Emirates, Sri Lanka, Indonesia, Malaysia, and the Philippines.

Anyone residing in/visiting these countries is a potential Zomato customer. However, as the affiliate program is for UAE only, marketers will need to focus on potential customers in that particular location alone.