ValFrance

Launched in Brazil in 1934 by the Rhodia Group, the Valisere triggers, since the imagination of women and the fantasy of Brazilian men. high quality synonymous with fashion information coupled with the notion of comfort, lingerie is "Top of Mind" for at least 15 years. 
Rosset acquired by the Group in 1986, Valisere commercial future could be bright. When working with the latest fabrics with fibers and innovative yarn tuned finishes with the wishes of consumers and a team of designers in the timing of trends, the group makes a difference.
In 1987, the company would go down in the history of Brazilian advertising through the campaign "The first bra you never forget." The commercial, created to rejuvenate the brand image and attract consumers adolescents, continues to appear in the list of the most award-winning films and quoted in the advertising medium.
The Valisere invests heavily in research and development to suit the taste of the most demanding consumers. It has a product line that meets most of the market segments, including the home line. The company has significant national presence, with over 40 stores throughout the territory.