Paul

Paul is a French chain of bakery/café restaurants established in 1889 in the town of Croix, in Nord, by Charlemagne Mayot. It specializes in serving French products including breads, crêpes, sandwiches, macarons, soups, cakes, pastries, coffee, wine, and beer.
Paul belongs to Groupe Holder, which also owns the French luxury bakery Ladurée. 
Boulangeries Paul SAS has its global head office in Marcq-en-Barœul, in Greater Lille, in France, and operates in 29 countries.
Julien Holder married Suzanne, the granddaughter of Charlemagne Mayot. The Holders opened their own bakery in Lille, in 1935. The Holders and their son Francis took over a better known bakery-pâtisserie owned by the Paul family, and kept the "Paul" name.
Following the death of his father in 1958, Francis Holder took over the family bakery in Lille. With his mother's assistance he expanded the business and when the Nouvelles Galeries opened in 1965, he immediately offered to supply their bread. Under the "Moulin Bleu" Francis Holder provided bread to Auchan and Monoprix from his bakery in Lambersart, and by 1970 he was able to purchase an abandoned industrial site at La Madeleine, in the suburbs of Lille, transforming it into an enormous bakery.
The installation in 1972 of a wood stove at the original Lille bakery proved so popular that, as the Paul chain expanded into French malls in Paris and other major French cities, it was incorporated into the general layout. Apart from a change of livery in 1993 (to the now-signature black), the layout and visual aesthetic of Paul stores has not changed.